The italian swimsuit industry confirms its own prestige at international level


Some history

In all likelihood, since 1400 BCE Roman and Greek athletes were used to dress similarly to modern bikinis (this is well shown in frescos and findings from that historical period).

However, proper bathing suits (swimsuits) were finalized for recreation and water sports activities, dating back to the end of the XIX century. Of course, talking about women’s swimwear, they were one-piece swimsuits intended to hide any sinful, female shape.

Modern bikini swimsuits, in contrast, were created and introduced to the market by Parisian engineer Luis Reard (a word bikini originating from a toll on Marshall Island).

Naturally wearing swimwear outfits, as well as nude glutus and belly-over, this innovation provoked uproar and seclusion in the United States, where only in the 50s was definitely accepted and introduced to the market.

‘Italian manufacture of swimwear

Nowadays, after years of experience and style, the Italian production of bathing suits comprises a large proportion of the business, representing research, offer and purchase versions of swimwear.

This is probably due to the great tradition, as well as in the field of summer swimsuits fashion, in the manufacturing development of the fashion textile industry capable of offering a trend and defining fashion on a planetary level.

For the total globalization of swimsuit products, it is fundamental that Italian companies that are dedicated to the manufacture and development of summer swimwear adopt advanced web technologies that will allow worldwide visibility and complete satisfaction of the region’s demand.

For this purpose, Toscana Chiarugi provides experience and professionalism in production and online sales thanks to swimwear for realizing promotional investments and new summer collections to new online catalogs.

Chiarugi swimwear and lingerie is a reference point on the web for sale, its users are not only Italian, but women in general, who want to differentiate themselves by femininity and prestige.

Another score obtained by manufacturing ‘Made in Italy’ clothes compared to European and international competition!


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